Methodology
Why we dropped "living type" from our LSM calculation
A look at why we moved from a self-reported living-type proxy to a city-weighted LSM score — and what that means for the studies you commission from us.
28 Mar 20268 min read
Our Blog
Our insights on research in Southern Africa
Methodology deep-dives, benchmark releases and perspectives from the team — straight from the studies we are running right now.
Audience Measurement
MediaMetrics™ Q1 2026: Radio still leads morning drive
The first wave of MediaMetrics™ 2026 shows radio holding its share of breakfast listening across Namibia, even as podcast consumption grows on the commute home.
10 Apr 2026 6 min read
Read article Mystery Shopping
Retail banking mystery shopping: Q1 2026 regional scorecard
Our January-to-March 2026 mystery-shopping wave across six Southern African markets — which bank chains moved up, which slipped, and the themes that cut across.
14 Mar 20267 min read
Qualitative
What five-language qualitative actually looks like in practice
English, Afrikaans, Oshiwambo, Portuguese, Otjiherero. A short piece on why we invest in native-language moderation and what it costs to do it right.
20 Feb 20265 min read
Advertising
Pre-testing saves more than it costs — the 2025 numbers
Looking back at the 2025 creative we pre-tested for clients and what happened to the ones that went to air without being tested.
18 Jan 20266 min read