Who We Are
Twenty-five years of Southern African research
The long version of how a Windhoek start-up became a regional research partner.
1999
Founded in Windhoek
Vision Africa opens its doors with a team of three, focused on qualitative research for Namibian retail and financial-services clients.
2003
MediaMetrics™ launches
Namibia's first continuous, independent radio audience measurement service is introduced — still the regional benchmark today.
2004
Expansion into Zimbabwe
Harare office opens to serve broadcasters, retailers and FMCG clients in Zimbabwe.
2006
Zambia operations begin
Tracking studies launch for the mining and banking sectors in Lusaka and the Copperbelt.
2008
Mozambique fieldwork
First Portuguese-language project delivered in Maputo. Vision Africa Moçambique formally established.
2010
Angola arrives
Luanda office opens. The firm now covers both Portuguese-speaking markets in the region.
2015
Television measurement
MediaMetrics™ expands from radio into television — the first cross-platform audience currency in Namibia.
2020
Digital-first delivery
Client reporting moves to interactive dashboards. Real-time mystery-shopping and CATI capacity built out during the pandemic.
Today
Seven countries, one standard
Studies run across Namibia, Angola, Botswana, Malawi, Mozambique, Zambia and Zimbabwe — under one quality regime and one regional team.