Advertising Pre-Testing
Predict in-market performance before the spot airs.
Pre-testing is a form of research that helps businesses predict the in-market performance of an advertisement before it airs. We measure attention, comprehension, branding and persuasion across TV, radio, OOH and digital — saving the media budget when creative falls short of the brief.
What you get
- Message recall and comprehension
- Creative optimisation insights
- Audience response and persuasion
Talk to us about this service
Tell us what you are trying to understand and we will propose the right approach.
Discuss this service