Market Research

Professional Responsibility in Research

Professional Responsibility in Research Due to the fact that participating in market research will always be voluntary, the business community must remain mindful of certain key factors. The Business Dictionary defines professional responsibility as the “Legal and moral duty of a professional to apply his or her knowledge in ways that benefit his or her client, and […]

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Caring about your reputation

Caring about your reputation Do you know how your customers perceive your brand and does it reflect your real brand identity? When your brand feels real, your customers will almost definitely come back for more… The key to Corporate Authenticity A company’s positive preach in their mission statement or slogan is not enough anymore.  Today’s

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