Business

The importance of objectivity in research Many companies are grappling with the restrictions and limitations created by the Covid-19 pandemic. This may have brought the proverbial standstill for the business world, but this is also a great time to be communicating with clients. Not only to reassure and remind them that the business is still […]

The value of price audits For a business to remain competitive and make informed decisions about its product pricing or the business’ pricing strategy, it needs information. It needs insight and understanding of its competitors’ strategies and activities out there. A starting point in gaining that information and understanding would be benchmarking your prices against