Vision Africa

The value of price audits

For a business to remain competitive and make informed decisions about its product pricing or the business’ pricing strategy, it needs information. It needs insight and understanding of its competitors’ strategies and activities out there. A starting point in gaining that information and understanding would be benchmarking your prices against competitors by means of a …

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Workplace morale

Workplace morale is proven to have a direct link to any organisation’s success. This commonly overlooked factor could make or break your business. I work for a company that has a positive environment.  Working in such an environment motivates me to do more, gives me a feeling of satisfaction and ensures greater productivity. When a …

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Caring about your reputation

Do you know how your customers perceive your brand and does it reflect your real brand identity? When your brand feels real, your customers will almost definitely come back for more… The key to Corporate Authenticity A company’s positive preach in their mission statement or slogan is not enough anymore.  Today’s consumer wants more. Consumers …

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