Maxwell is an experienced and passionate market researcher with a wealth of experience spanning over 20 years in regional and Southern African markets. A specialist in both Qualitative and Quantitative research, Maxwell started his research career as a Research Executive at Probe Market Research Zimbabwe (then an affiliate of Gallup International). He then moved to Research International Zimbabwe, initially as a Senior Research Executive and was then promoted to Account Manager responsible for both Zimbabwe and Botswana markets. He joined Vision Africa Research Services as an Account Executive responsible for markets such as Zimbabwe, Malawi, Botswana and Mozambique. He currently holds the position of Country Director in Zimbabwe and oversees project work in Malawi.